Gray Market Impact
$4T
in global consumer sales flows through the gray market each year, representing approximately 13% of the market.
More selling, less second guessing. The operating system for demand.
VOL. 01EST. 2026
The problem
Your distribution
is out of control.
Phrasso manages buyer relationships end to end, connecting approvals, orders, fulfillment, payments, and diversion intelligence across every relationship.
The cost behind
every missed opportunity.
A
Manual Onboarding
<30%
of a rep's week is spent selling.
Poor vetting can cost up to 5 margin points.
Vetting your network
Your inbox is full of demand. Phrasso shows which buyers deserve it.
01
Tracks your inbox and buyer intent
Analyzes every inbound email to understand who the buyer is, what they're looking for, and whether the inquiry aligns with your distribution strategy.
02
Flags high-risk buyers
Uncovers hidden risk signals across buyers, companies, and communication patterns, helping you catch diversion risks before they become costly mistakes.
03
Brings every team into the workflow
Connects sales, logistics, finance, and leadership through one shared view of every buyer, order, and decision.
End-to-end decisioning
Make onboarding your advantage.
From onboarding forms to final recommendations, Phrasso keeps every inbound moving with automated follow-ups, real-time qualification, and clear decisions.
Cleanup vendors profit off your problem growing.
Vets buyers upstream, stopping bad actors before product is listed below MAP.
Cleanup vendors
Bank on unauthorized listings multiplying, creating more monitoring, enforcement, and takedown work.
For brands
Scale demand without losing control. One platform from decision to delivery.
Specialty
Up to $75M
Best for emerging brands
Growth
$75M–300M
Growing distribution
Mid-Market
$300M–1B
Expanding globally
Enterprise
$1B–5B
Large organizations
Global
$5B+
Multi-brand operations
Always included:
- Buyer vetting with AI agents tuned to diversion patterns
- Automated onboarding with references verified by phone, text, and email
- Shared workflows across sales, logistics, and finance
- Cross-brand registry and daily intelligence reports
- Smart inbox tailored to retail workflows
Buyer vetting with AI agents tuned to diversion patternsBilling:
- Monthly billing, 30-day cancellation notice
- Quarterly prepay, 5% off
- Annual prepay, 15% off
Your data stays yours
Confidentiality & protections
Encryptedby default
Every buyer record is encrypted from day one.
Brand isolated. Your data is never shared across brands.
Legal-grade standards
Built with guidance from Gunderson Dettmer.
