Gray Market Impact
$4T
in global consumer sales flows through the gray market each year, representing approximately 13% of the market.
More selling, less second guessing. Vet every buyer before they enter your network.
VOL. 01EST. 2026
The problem
Your distribution
is out of control.
Phrasso vets and onboards every inbound buyer end to end, so the right accounts move faster, the wrong ones get caught early, and your network stays clean.
The cost behind
every missed opportunity.
A
Manual Onboarding
<30%
of a rep's week is spent selling.
Poor vetting can cost up to 5 margin points.
Vetting your network
Your inbox is full of demand. Phrasso shows which buyers deserve it.
01
Tracks your inbox and buyer intent
Analyzes every inbound email to understand who the buyer is, what they're looking for, and whether the inquiry aligns with your distribution strategy.
02
Flags high-risk buyers
Uncovers hidden risk signals across buyers, companies, and communication patterns, helping you catch diversion risks before they become costly mistakes.
03
Routes, responds, or escalates
Automatically moves trusted buyers through onboarding, drafts responses, and escalates suspicious inquiries to your team when additional review is needed.
End-to-end decisioning
Make onboarding your advantage.
From onboarding forms to final recommendations, Phrasso keeps every inbound moving with automated follow-ups, real-time qualification, and clear decisions.
Cleanup vendors profit off your problem growing.
Vets buyers upstream, stopping bad actors before product is listed below MAP.
Cleanup vendors
Bank on unauthorized listings multiplying, creating more monitoring, enforcement, and takedown work.
For brands
Vetting that scales with your brand. Custom tiers. One platform.
Specialty
Up to $75M
Best for emerging brands
Growth
$75M–300M
Growing distribution
Mid-Market
$300M–1B
Expanding globally
Enterprise
$1B–5B
Large organizations
Global
$5B+
Multi-brand operations
Always included:
- Automated vetting for every inbound buyer
- AI agent tuned to diversion patterns
- Credit checks with references verified by phone, text, and email
- Clear verdicts per account, with decisions routed to team members
- Cross-brand registry and daily intelligence reports
- Smart inbox tailored to retail workflows
Automated vetting for every inbound buyerBilling:
- Monthly billing, 30-day cancellation notice
- Quarterly prepay, 5% off
- Annual prepay, 15% off
Your data stays yours
Confidentiality & protections
Encryptedby default
Every buyer record is encrypted from day one.
Brand isolated. Your data is never shared across brands.
Legal-grade standards
Built with guidance from Gunderson Dettmer.
